going.com

going.com is SSL secured

Free website and domain report on going.com

Last Updated: 20th June, 2021 Update Now
Overview

Snoop Summary for going.com

This is a free and comprehensive report about going.com. Going.com is hosted in United States on a server with an IP address of 98.136.144.138, where the local currency is USD and English is the local language. Going.com has the potential to be earning an estimated $1 USD per day from advertising revenue. If going.com was to be sold it would possibly be worth $868 USD (based on the daily revenue potential of the website over a 24 month period). Going.com is somewhat popular with an estimated 412 daily unique visitors. This report was last updated 20th June, 2021.

About going.com

Site Preview: going.com going.com
Title: Going.com
Description: The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web.
Keywords and Tags: marketing, merchandising
Related Terms: aunt becky going to jail, exactly, going bankrupt, going in circles, going overboard, going places, going postal, going to, hows it going, marvin gaye whats going on
Fav Icon:
Age: Over 28 years old
Domain Created: 5th November, 1995
Domain Updated: 10th May, 2021
Domain Expires: 4th November, 2021
Review

Snoop Score

2/5

Valuation

$868 USD
Note: All valuation figures are estimates.

Popularity

Low
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 2,648,758
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 412
Monthly Visitors: 12,553
Yearly Visitors: 150,530
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1 USD
Monthly Revenue: $36 USD
Yearly Revenue: $429 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: going.com 9
Domain Name: going 5
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.03 seconds
Load Time Comparison: Faster than 77% of sites

PageSpeed Insights

Avg. (All Categories) 78
Performance 99
Accessibility 88
Best Practices 93
SEO 90
Progressive Web App 18
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on desktop
99

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for going.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.8 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 0.8 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 0.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 0.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 20 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 0.8 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://going.com/
http/1.1
0
104.91499991622
393
0
301
text/html
https://going.com/
http/1.1
105.60699994676
424.37999998219
1392
0
301
text/html
https://www.going.com/
h2
425.12099992018
620.96500000916
15444
33555
200
text/html
Document
https://s.yimg.com/zz/combo?pv/static/lib/syc-aol_860a803fea4f7a478b7cc0f7be62f0c2.css
h2
640.25099994615
682.55199992564
7170
28952
200
text/css
Stylesheet
https://s.yimg.com/pv/static/img/vtravel-107x59.png
h2
697.14099995326
714.72499996889
3426
2446
200
image/png
Image
https://s.yimg.com/cv/apiv2/default/20200109/Privacy_Rights_icon.png
h2
698.52899992839
714.06499994919
2281
1514
200
image/png
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
632.811
11.328
693.127
13.788
706.93
15.858
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Properly size images
Images can slow down the page's load time. Going.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Going.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Going.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Going.com should consider minifying JS files.
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Going.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Reduce unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 200 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.going.com/
196.84
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Going.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 29 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.going.com/
15444
https://s.yimg.com/zz/combo?pv/static/lib/syc-aol_860a803fea4f7a478b7cc0f7be62f0c2.css
7170
https://s.yimg.com/pv/static/img/vtravel-107x59.png
3426
https://s.yimg.com/cv/apiv2/default/20200109/Privacy_Rights_icon.png
2281
https://going.com/
1392
http://going.com/
393
Uses efficient cache policy on static assets — 0 resources found
Going.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
Avoids an excessive DOM size — 40 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
40
Maximum DOM Depth
div
10
Maximum Child Elements
7
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Going.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.0 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.going.com/
53.627
11.231
4.794
Minimizes main-thread work — 0.1 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Other
22.902
Style & Layout
14.923
Script Evaluation
14.079
Script Parsing & Compilation
5.013
Parse HTML & CSS
4.809
Rendering
4.79
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 6 requests • 29 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
6
30106
Document
1
15444
Stylesheet
1
7170
Image
2
5707
Other
2
1785
Media
0
0
Font
0
0
Script
0
0
Third-party
3
12877
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
12877
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts
Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Opportunities

Eliminate render-blocking resources — Potential savings of 220 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Going.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://s.yimg.com/zz/combo?pv/static/lib/syc-aol_860a803fea4f7a478b7cc0f7be62f0c2.css
7170
230
Avoid multiple page redirects — Potential savings of 340 ms
Redirects can cause additional delays before the page can begin loading. Going.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://going.com/
190
https://going.com/
150
https://www.going.com/
0
88

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of going.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Going.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[role]`s do not have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Failing Elements

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Navigation

Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
93

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that going.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Elements controlled by object-src are considered legacy features. Consider setting object-src to 'none' to prevent the injection of plugins that execute unsafe scripts.
object-src
High
Missing base-uri allows injected <base> tags to set the base URL for all relative URLs (e.g. scripts) to an attacker controlled domain. Consider setting base-uri to 'none' or 'self'.
base-uri
High
Host allowlists can frequently be bypassed. Consider using 'strict-dynamic' in combination with CSP nonces or hashes.
script-src
High
No CSP configures a reporting destination. This makes it difficult to maintain the CSP over time and monitor for any breakages.
report-uri
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
YUI 3
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://going.com/
Allowed
90

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for going.com. This includes optimizations such as providing meta data.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Mobile Friendly

Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of going.com on mobile screens.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
18

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of going.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of going.com on mobile screens.
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 85
Performance 88
Accessibility 80
Best Practices 80
SEO 90
Progressive Web App 0
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
Simulate loading on mobile
88

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for going.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Speed Index — 3.0 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 3.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 30 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.025
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

Max Potential First Input Delay — 120 ms
Users could experience a delay when interacting with the page.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://going.com/
http/1.1
0
96.509999828413
393
0
301
text/html
https://going.com/
http/1.1
97.171999979764
234.98099995777
1375
0
301
text/html
https://www.going.com/
h2
235.42599985376
405.31499986537
31590
78282
200
text/html
Document
https://s.yimg.com/pv/static/lib/mobile-core-css-mi6_83c6142953ea2548183ee186840da9be.css
h2
429.94399997406
463.17099989392
15150
50537
200
text/css
Stylesheet
https://s.yimg.com/pv/static/lib/mobile-header-css-mi6_192f56204e4907b5428fceb89d0e60e5.css
h2
430.16799981706
446.9889998436
9039
19948
200
text/css
Stylesheet
https://s.yimg.com/pv/static/lib/master-atomic-mobile_0897ea0f734c1c6d47d6f9a7bed69c82.css
h2
430.35699985921
449.63899999857
12843
48752
200
text/css
Stylesheet
https://s.yimg.com/pv/static/img/vtravel-107x59.png
h2
474.06399995089
516.14299998619
3425
2446
200
image/png
Image
https://s.yimg.com/cv/apiv2/default/20200109/Privacy_Rights_icon.png
h2
478.02799986675
494.12499996834
2281
1514
200
image/png
Image
https://s.yimg.com/pv/static/lib/mobile-core-js-1-mi6_4fc014241c7023308f057bf16b381441.js
h2
518.65499978885
565.19100000151
93206
281657
200
application/x-javascript
Script
https://s.yimg.com/pv/static/lib/mobile-core-js-2-mi6_28cd2e805480baa40fd589cfd0dc595a.js
h2
519.12399986759
565.99799985997
8491
20331
200
application/x-javascript
Script
https://s.yimg.com/pv/static/lib/ios-default-set_201312031214.js
h2
520.05199994892
536.5879999008
5998
14703
200
application/x-javascript
Script
https://geo.yahoo.com/p?s=1197804202&sec=msetdefsearch&src=mi5&setyh=0&prmpt=0&bcookie=false&srcpvid=o_8lRTk4LjECCbhwixL4CQONNjYuMQAAAACLyuAh&lang=en&intl=us&fr=&fr2=&tsrc=&vtestid=&mtestid=&nptrsn=na&1624157113408
h2
542.66899987124
633.10300000012
632
43
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
418.779
8.823
430.845
7.891
479.871
18.48
498.461
5.093
590.49
57.861
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Opportunities

Properly size images
Images can slow down the page's load time. Going.com should consider serving more appropriate-sized images.
Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Going.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Going.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Going.com should consider minifying JS files.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 170 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.going.com/
170.886
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Going.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 180 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://s.yimg.com/pv/static/lib/mobile-core-js-1-mi6_4fc014241c7023308f057bf16b381441.js
93206
https://www.going.com/
31590
https://s.yimg.com/pv/static/lib/mobile-core-css-mi6_83c6142953ea2548183ee186840da9be.css
15150
https://s.yimg.com/pv/static/lib/master-atomic-mobile_0897ea0f734c1c6d47d6f9a7bed69c82.css
12843
https://s.yimg.com/pv/static/lib/mobile-header-css-mi6_192f56204e4907b5428fceb89d0e60e5.css
9039
https://s.yimg.com/pv/static/lib/mobile-core-js-2-mi6_28cd2e805480baa40fd589cfd0dc595a.js
8491
https://s.yimg.com/pv/static/lib/ios-default-set_201312031214.js
5998
https://s.yimg.com/pv/static/img/vtravel-107x59.png
3425
https://s.yimg.com/cv/apiv2/default/20200109/Privacy_Rights_icon.png
2281
https://going.com/
1375
Uses efficient cache policy on static assets — 0 resources found
Going.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
Avoids an excessive DOM size — 48 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
48
Maximum DOM Depth
div
8
Maximum Child Elements
12
Avoid chaining critical requests — 3 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Going.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.going.com/
234.612
54.792
29.44
https://s.yimg.com/pv/static/lib/mobile-core-js-1-mi6_4fc014241c7023308f057bf16b381441.js
231.444
200.848
20.824
Unattributable
63.596
10.836
0.676
Minimizes main-thread work — 0.6 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
271.944
Other
116.008
Style & Layout
71.22
Script Parsing & Compilation
60.9
Parse HTML & CSS
43.68
Rendering
16.916
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 12 requests • 180 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
12
184423
Script
3
107695
Stylesheet
3
37032
Document
1
31590
Image
3
6338
Other
2
1768
Media
0
0
Font
0
0
Third-party
9
151065
Minimize third-party usage — Third-party code blocked the main thread for 150 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
151065
149.82
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.014980352696073
0.0034953820325627
0.0027455076864766
0.0020440123304606
0.0017295488950051
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://s.yimg.com/pv/static/lib/mobile-core-js-1-mi6_4fc014241c7023308f057bf16b381441.js
3570
116
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 3.0 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 3.0 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 3.0 s
The time taken for the primary content of the page to be rendered.

Opportunities

Reduce unused CSS — Potential savings of 27 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Going.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s.yimg.com/pv/static/lib/mobile-core-css-mi6_83c6142953ea2548183ee186840da9be.css
15150
14801
https://s.yimg.com/pv/static/lib/master-atomic-mobile_0897ea0f734c1c6d47d6f9a7bed69c82.css
12843
12819
Reduce unused JavaScript — Potential savings of 54 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://s.yimg.com/pv/static/lib/mobile-core-js-1-mi6_4fc014241c7023308f057bf16b381441.js
93206
55367
Avoid serving legacy JavaScript to modern browsers — Potential savings of 28 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.going.com/
28763

Opportunities

Eliminate render-blocking resources — Potential savings of 860 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Going.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://s.yimg.com/pv/static/lib/mobile-core-css-mi6_83c6142953ea2548183ee186840da9be.css
15150
930
Avoid multiple page redirects — Potential savings of 1,110 ms
Redirects can cause additional delays before the page can begin loading. Going.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://going.com/
630
https://going.com/
480
https://www.going.com/
0

Other

First Contentful Paint (3G) — 5820 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.
80

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of going.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Contrast

Background and foreground colors have a sufficient contrast ratio
Many (if not most) users find low-contrast text difficult or impossible to read.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Going.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[role]`s do not have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Failing Elements

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Best practices

`[user-scalable="no"]` is used in the `<meta name="viewport">` element or the `[maximum-scale]` attribute is less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Failing Elements

Navigation

Some elements have a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that going.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
Elements controlled by object-src are considered legacy features. Consider setting object-src to 'none' to prevent the injection of plugins that execute unsafe scripts.
object-src
High
Missing base-uri allows injected <base> tags to set the base URL for all relative URLs (e.g. scripts) to an attacker controlled domain. Consider setting base-uri to 'none' or 'self'.
base-uri
High
Host allowlists can frequently be bypassed. Consider using 'strict-dynamic' in combination with CSP nonces or hashes.
script-src
High
No CSP configures a reporting destination. This makes it difficult to maintain the CSP over time and monitor for any breakages.
report-uri
Medium

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
YUI 3
3.8.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://going.com/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 2 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
2
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
90

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for going.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of going.com on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 83% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
38x24
38x24

Content Best Practices

Document does not have a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
0

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of going.com. This includes details about web app manifests.

PWA Optimized

Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of going.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 98.136.144.138
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Oath Holdings Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
MarkMonitor, Inc. 172.64.148.104
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 61/100
WOT Child Safety: 49/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.wow.com
Issued By: DigiCert SHA2 High Assurance Server CA
Valid From: 26th April, 2021
Valid To: 20th October, 2021
Subject: CN = www.wow.com
O = Oath Inc
L = Sunnyvale
S = US
Hash: 7e990b74
Issuer: CN = DigiCert SHA2 High Assurance Server CA
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 14599784322207031872057952100612783017
Serial Number (Hex): 0AFBD0F139214D76AAC8977404033BA9
Valid From: 26th April, 2024
Valid To: 20th October, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:51:68:FF:90:AF:02:07:75:3C:CC:D9:65:64:62:A2:12:B8:59:72:3B
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/sha2-ha-server-g6.crl

Full Name:
URI:http://crl4.digicert.com/sha2-ha-server-g6.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2HighAssuranceServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Apr 26 00:09:08.904 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:BB:F4:97:BD:D9:C4:57:7D:73:2C:D6:
C5:0B:04:7B:26:AC:82:14:A7:56:52:60:71:32:D6:B9:
EC:DF:9C:98:69:02:20:17:D6:08:58:41:46:74:BF:B6:
7F:D1:5D:4E:1C:3D:34:8A:70:C2:45:E2:86:9B:30:A3:
04:F7:24:D6:5A:5B:76
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 5C:DC:43:92:FE:E6:AB:45:44:B1:5E:9A:D4:56:E6:10:
37:FB:D5:FA:47:DC:A1:73:94:B2:5E:E6:F6:C7:0E:CA
Timestamp : Apr 26 00:09:08.594 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:A5:BF:3D:11:B4:37:55:B5:1C:2D:05:
79:7D:A5:9E:F0:CB:86:17:EA:2D:72:CC:E2:74:17:9C:
CF:76:60:67:73:02:21:00:CE:DE:E4:3F:3A:B2:45:FA:
E5:39:3A:98:D6:9F:34:68:84:84:8E:05:0D:34:D8:FD:
88:A8:85:6C:5C:2B:88:67
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:C0:95:EE:8D:72:64:0F:92:E3:C3:B9:1B:C7:12:A3:
69:6A:09:7B:4B:6A:1A:14:38:E6:47:B2:CB:ED:C5:F9
Timestamp : Apr 26 00:09:09.368 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:FE:1A:95:2B:2F:3C:69:05:EA:6E:74:
51:2E:9D:E7:F7:40:B0:FD:C7:8D:11:13:1A:B3:D3:9A:
ED:FC:AE:F9:1A:02:20:3F:90:EF:4B:BB:C8:4C:C8:55:
D9:4D:AA:82:6D:3C:63:47:82:00:4F:C3:B4:CF:84:DC:
A0:43:7C:25:C7:41:0E
Key Usage: Digital Signature
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.aolsearch.com
DNS:*.enow.com
DNS:*.intoautos.com
DNS:*.netfind.com
DNS:*.searchjam.com
DNS:*.when.com
DNS:*.wow.com
DNS:24-7.pet
DNS:247.vacations
DNS:anyprice.com
DNS:aolsearch.com
DNS:autos.parts
DNS:autos24-7.com
DNS:baby.guide
DNS:chowist.com
DNS:citypedia.com
DNS:couponbear.com
DNS:diylife.com
DNS:enow.com
DNS:fashion.life
DNS:fast.rentals
DNS:find.furniture
DNS:foodbegood.com
DNS:furniture.deals
DNS:gamer.site
DNS:glamorbank.com
DNS:going.com
DNS:golocal.guru
DNS:greendaily.com
DNS:health.zone
DNS:health247.com
DNS:homesessive.com
DNS:housingwatch.com
DNS:insurance24-7.com
DNS:intoautos.com
DNS:job-sift.com
DNS:kitchepedia.com
DNS:know-legal.com
DNS:learn-247.com
DNS:luxist.com
DNS:money-a2z.com
DNS:mydaily.com
DNS:netdeals.com
DNS:netfind.com
DNS:pets.world
DNS:searchjam.com
DNS:see-it.live
DNS:shopfone.com
DNS:sport-king.com
DNS:tech24.deals
DNS:tech247.co
DNS:thegifts.co
DNS:think24-7.com
DNS:viral.site
DNS:when.com
DNS:wow.com
DNS:www.24-7.pet
DNS:www.247.vacations
DNS:www.anyprice.com
DNS:www.autos.parts
DNS:www.autos24-7.com
DNS:www.baby.guide
DNS:www.chowist.com
DNS:www.citypedia.com
DNS:www.couponbear.com
DNS:www.diylife.com
DNS:www.fashion.life
DNS:www.fast.rentals
DNS:www.find.furniture
DNS:www.foodbegood.com
DNS:www.furniture.deals
DNS:www.gamer.site
DNS:www.glamorbank.com
DNS:www.going.com
DNS:www.golocal.guru
DNS:www.greendaily.com
DNS:www.health.zone
DNS:www.health247.com
DNS:www.homesessive.com
DNS:www.housingwatch.com
DNS:www.insurance24-7.com
DNS:www.job-sift.com
DNS:www.kitchepedia.com
DNS:www.know-legal.com
DNS:www.learn-247.com
DNS:www.luxist.com
DNS:www.money-a2z.com
DNS:www.mydaily.com
DNS:www.netdeals.com
DNS:www.pets.world
DNS:www.see-it.live
DNS:www.shopfone.com
DNS:www.sport-king.com
DNS:www.tech24.deals
DNS:www.tech247.co
DNS:www.thegifts.co
DNS:www.think24-7.com
DNS:www.viral.site
DNS:www.wow.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
going.com. 66.218.84.137 IN 3599
going.com. 212.82.100.137 IN 3599
going.com. 98.136.144.138 IN 3599

NS Records

Host Nameserver Class TTL
going.com. ns5.yahoo.com. IN 21599
going.com. ns4.yahoo.com. IN 21599
going.com. ns3.yahoo.com. IN 21599
going.com. ns1.yahoo.com. IN 21599
going.com. ns2.yahoo.com. IN 21599

CAA Records

Domain Flags Tag Class TTL
mailto:security@verizonmedia.com 0 iodef IN 3599
digicert.com 0 issue IN 3599
globalsign.com 0 issue IN 3599

MX Records

Priority Host Server Class TTL
0 going.com. . IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
going.com. hidden-master.yahoo.com. hostmaster.yahoo-inc.com. 3599

TXT Records

Host Value Class TTL
going.com. 08g3ymw2h0t0sn5h4j54ftdl4dx67wng IN 3599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 20th June, 2021
Cache-Control: private
Content-Type: text/html; charset=UTF-8
Server: ATS
P3P: policyref="https://policies.yahoo.com/w3c/p3p.xml", CP="CAO DSP COR CUR ADM DEV TAI PSA PSD IVAi IVDi CONi TELo OTPi OUR DELi SAMi OTRi UNRi PUBi IND PHY ONL UNI PUR FIN COM NAV INT DEM CNT STA POL HEA PRE LOC GOV"
Set-Cookie: *
IMAGE_INLINER_ENABLE: false
IMAGE_INLINER_BASE64: false
X-Frame-Options: DENY
Content-Security-Policy: frame-ancestors 'none'; default-src 'self' https://*.aol.com https://*.yahoo.com https://*.yimg.com; img-src * data:; script-src 'self' 'unsafe-inline' 'nonce-Y+09k/MquCFhIRA5CcjCew==' 'unsafe-eval' https://*.yahoo.com https://*.yimg.com https://*.aol.com https://*.aolcdn.com *.oath.com *.google.com www.googletagmanager.com www.googleadservices.com googleads.g.doubleclick.net *.googlesyndication.com https://sb.scorecardresearch.com bat.bing.com *.demdex.net; style-src 'self' 'unsafe-inline' https://*.yimg.com; object-src *; connect-src *; font-src * data:; frame-src 'self' https://*.youtube.com https://s.yimg.com https://*.yahoo.com *.g.doubleclick.net *.googlesyndication.com;
Age: 0
Connection: keep-alive
Strict-Transport-Security: max-age=31536000
Expect-CT: max-age=31536000, enforce
X-Content-Type-Options: nosniff
X-XSS-Protection: 1; mode=block; report=https://csp.search.yahoo.com/xssreport
Referrer-Policy: no-referrer-when-downgrade

Whois Lookup

Created: 5th November, 1995
Changed: 10th May, 2021
Expires: 4th November, 2021
Registrar: MarkMonitor, Inc.
Status: clientUpdateProhibited
clientTransferProhibited
clientDeleteProhibited
Nameservers: ns1.yahoo.com
ns2.yahoo.com
ns3.yahoo.com
ns4.yahoo.com
ns5.yahoo.com
Owner Organization: Verizon Media Inc.
Owner State: VA
Owner Country: US
Owner Email: Select Request Email Form at https://domains.markmonitor.com/whois/going.com
Admin Organization: Verizon Media Inc.
Admin State: VA
Admin Country: US
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/going.com
Tech Organization: Verizon Media Inc.
Tech State: VA
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/going.com
Full Whois: Domain Name: going.com
Registry Domain ID: 4529_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2021-05-10T19:39:28-0700
Creation Date: 1995-11-05T21:00:00-0800
Registrar Registration Expiration Date: 2021-11-04T00:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: Verizon Media Inc.
Registrant State/Province: VA
Registrant Country: US
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/going.com
Admin Organization: Verizon Media Inc.
Admin State/Province: VA
Admin Country: US
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/going.com
Tech Organization: Verizon Media Inc.
Tech State/Province: VA
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/going.com
Name Server: ns2.yahoo.com
Name Server: ns1.yahoo.com
Name Server: ns4.yahoo.com
Name Server: ns5.yahoo.com
Name Server: ns3.yahoo.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-06-19T19:44:56-0700 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
(1) allow, enable, or otherwise support the transmission by email, telephone,
or facsimile of mass, unsolicited, commercial advertising, or spam; or
(2) enable high volume, automated, or electronic processes that send queries,
data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

MarkMonitor reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by this policy.

MarkMonitor Domain Management(TM)
Protecting companies and consumers in a digital world.

Visit MarkMonitor at https://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220

Nameservers

Name IP Address
ns1.yahoo.com 68.180.131.16
ns2.yahoo.com 68.142.255.16
ns3.yahoo.com 27.123.42.42
ns4.yahoo.com 98.138.11.157
ns5.yahoo.com 202.165.97.53
Related

Subdomains

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Domain Valuation Snoop Score
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0/5

Organic Search (US) Competitors

Backlink Competitors

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Domain Valuation Snoop Score
0/5
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Sites hosted on the same IP address

Domain Valuation Snoop Score
$2,929 USD 2/5